Aaron Medlock Java Been CMS Custom Website Preview
Click the preview to view more in a slide show. Click the preview to view more in a slide show.

Java Been Website (2020)

This website was built on a made-from-scratch custom CMS, Content Management System, using PHP and SQL. It allows for the creation and sharing of blog posts with the framework to further build to suit. This project was created in Adobe Dreamweaver with assets created in Adobe Photoshop and Illustrator while also being entirely hand-coded in HTML, CSS, JavaScript, PHP, and SQL. View Live Site

Pasta Amore Marketing and Design Proposal
Click the preview of the Pasta Amore Marketing Proposal cover to view more in a slide show. Click the preview of the Pasta Amore Marketing Proposal cover to view more in a slide show.

Pasta Amore Marketing Proposal (2020)

Market analysis yielded an opportunity to distance itself from popular competitors &emdash; such as Olive Garden, Macaroni Grill, and Fazoli's &emdash; while still maintaining a sense of brand identity and appeal to a target demographic of Generation Y, Z, and Alpha. Utilizing a flat simplistic design, the design language seeks to succinctly communicate its message while mimicking familiar digital conventions. This project utilized Adobe InDesign, Illustrator, and Photoshop in its creation. View project PDF

Lil Guppies Scuba School Style Guide
Click the preview of the Lil' Guppies Design Style Guide to view more in a slide show. Click the preview of the Lil' Guppies Design Style Guide to view more in a slide show.

Lil' Guppies Style Guide (2019)

In order to help Lil' Guppies Scuba School establish a strong presence during its first year of business and beyond, it was elected to create a mascot that'd appeal to their core demographic of parents and young children. Common tropes, such as fish and scuba equipment were listed and intentionally avoided in favor of a unique guppy / canine hybrid that'd possess a higher efficacy in distancing itself from the competition. An absence of a mouth allows viewers to transpose their feelings onto the character while a simplistic design seeks to mimic cartoons without abandoning visual conveyance of brand values like safety, visible in life ring, and fun. This project used Adobe Illustrator to create. View project PDF

Aaron Medlock Magazine Spreads
Click the Magazine Spreads to view more in a slide show. Click the Magazine Spreads to view more in a slide show.

Magazine Spreads (2019)

This project utilizes the same body copy to offer an aesthetic suited to a small communal publication and another more suited to a larger, more graphically rich, publication. Each version utilized Adobe Photoshop and Adobe InDesign to create. View project PDF

Aaron Medlock Catcy Fox Creative Company Logo
Click the preview of the Catchy Fox Creative Logo to view more in a slide show. Click the preview of the Catchy Fox Creative Logo to view more in a slide show.

Catchy Fox Creative Logo (2018)

Prior experience with small to medium sized companies was drawn upon to create a company logo that would appeal to commercial clients. A visual summary of the company, sense of personality, and sense of dynamism was created with the icon of a pouncing fox while a sans serif typeface was used to convey a modern professionalism. This project used Adobe Photoshop and Illustrator to create. View project PDF